Responsive Web Design
& Development

Within 50 milliseconds ( 1/20th of a second ) a customer is already unconsciously forming an opinion about your business based solely on your website design. However, when it comes to an effective website, aesthetics aren’t everything. A properly developed website engages visitors by guiding them to key areas of information and / or leading them to perform certain actions. This could be as simple as filling out a form, making a phone call, or even buying a product.

Every website has a unique purpose and ensuring it performs for your business, making you money, generating leads, or influencing a decision, when you’re not able to, is the foundation of effective website design. Developing an experience that matters to the customer, delivering the information they need, will always lead to higher conversion rates.

Depending on your website needs, we support a number of platforms, including: WordPress, Shopify, and even Drag-n-Drop systems for small businesses.

Discovery & Research

It starts by identifying your market.

Before one line of code is written, each business we work with, undergoes a ‘Discovery Process’ where we determine what objectives, and results, must be met that the current website is not accomplishing. During this process we identify and outline the steps needed to ensure your website’s design goals and outcomes are achieved. Ensuing that your website effectively communicates your products and services is the foundation in converting customers into advocates.

Information Architecture & Content Flow

Developing a blueprint for your website.

Just like designing the floor plan of your home, the information architecture development process gives us a comprehensive overview of what pages need to be created and eliminated. To ensure your visitors are able to navigate your website easily, getting to the most important pages quickly, this page structure and navigation planning is essential. During the process we go through all existing pages and determine what content can be expanded, condensed, or broken out. The creation of a page hierarchy and content flow allows us to set the foundation for content development.

Content Development

Your website’s content is king.

Knowing what content needs to be developed for each page of your website sets the ground work for a more effective website design, leading to better conversion rates. Utilizing our Content Development Guidelines, we will work with you, or provide you a DIY Study & Worksheet, to craft both the written and visual content that will speak to your visitors with the right messaging. Today, more than ever, people need to be shown why they should care about what you offer, they need to be shown how choosing you will be the proper solution for them, all while speaking in a way that matters to them. Following best marketing and communication principles, we ensure your website content will deliver your real value.

Website Design & Launch

First impressions are the most important.

From low fidelity page wireframes to a completely developed website with all elements coming together. Our goal of designing your website is to develop a living communication platform, ensuring it effectively communicates your products and services, being the cornerstone in converting customers into advocates. Once all the foundational components have been assembled into the final design, now is the time to launch your website. Some companies prefer to do a ‘soft launch’, where the site is launched, letting only a select group know about it, so feedback can be gathered and adjustments can be made, before making a major announcement. While other companies rather make a major announcement as soon as the site is live, making revisions later. Either way, the first impression is the most important and we are there every step of the way, helping you make the biggest positive impact as possible.

Website Support & Maintenance

Don’t worry, we’ll always have you covered.

We know your website is a living communications platform and understand the needs of your business are continuously changing, right along with the needs and wants of your customers. Whether you need help with a simple update, or want to make a significant change to better serve your visitor’s experience, we will help you make those adjustments. You’ll never have to worry because having an partner like us, you’ll always have the support you need.